Most personal trainers make the mistake of offering only one-on-one private training sessions. Yes, a personal trainer may potentially earn descent income, but it does not allow them to scale. It also opens personal trainers up to be too dependent on a handful of clients. I’ve seen relationships abruptly end leaving the personal trainer in a bad spot. Not good!
Key Components
A great basketball camp business model must incorporate 3 critical components:
- Must be scalable
- Must have a residual component
- Potential to generate part or full-time income
Business Model
1 basketball camp is run every 7 weeks (during school year). There are 5 camps in total, where each camp is given a theme. The themes used are as follows:
- Ball handling
- Shooting
- Offensive moves
- Defense
- Inside play & rebounding
Basketball Camp Logistics
- Number of kids: 20
- Cost per kid: $175
- Gross revenues: $3,500
- Number of classes per camp: 7
- Meeting frequency: 1 class per week
- Duration: 7 weeks
When you run 5 basketball camps throughout the school year, the numbers will be as follows:
Yearly Totals (for 1 camp per 7 weeks)
- Number of camps per year: 5
- Gross revenues per camp: $3,500
- Yearly total: $17,500
This doesn’t include summer camps. If you include a summer camp, here are the details:
Summer Camp
- Number of kids: 20
- Cost per kid: $200
- Gross revenues: $4,000
- Number of classes per camp: 5
- Frequency: 5 classes per week
- Duration: 1 week
The gross revenues for the year would be as follows: Gross Revenues = Yearly camp total ($17,500) + Summer camp ($4,000) = $21,500
This model may also be leveraged to generate full-time income. This is achieved by running a higher number of camps within each 7-week period.
In the example below, 6 camps are being run every 7 weeks, and this is being done 5 times throughout school year:
Yearly Totals (for 6 camps per 7 weeks)
- Number of camps per year: 30
- Gross revenues per camp: $3,500
- Yearly total: $105,000
Summary
This business model allows for scaling, it’s residual and full and part-time income is possible.
Multiple kids participating in a camp makes it scalable. The 5 themed camps make it residual. The number of camps run throughout the year determines amount of gross revenues.
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